06 Jan If Digital is the answer for businesses to recover and thrive as they emerge from the pandemic – what capabilities must your business sharpen in order to win?
In the COVID-19 world, businesses that have embraced Digital capabilities and adopted transformative new ways or working are emerging stronger and well set to thrive. Those that have been unable to invest in Digital are struggling to deal with changing customer needs and often find it extremely challenging to react quickly to the post pandemic norms.
So what capabilities are key for your Digital success? We contend that it is not just implementing Digital platforms that will improve the prospects of your business. Rather you need to consider a few, at face value simple, but far reaching changes in the way you accelerate your business.
In our view your business will need to excel at these key capabilities quickly:
Be Customer Obsessed
Focus on your customers’ expectations, not just experience and satisfaction. What do customers expect in terms of the products and service they are receiving? How are you performing against those expectations and where are your biggest gaps?
Be Ruthless about your Priorities
The Executive Team needs to focus as one on initiatives that will really make a difference. A 10% improvement will not be sufficient. They must identify the game changers and be brave in backing these whilst stopping other activities that will divert talent and progress.
Target meaningful Insights and act at Pace
Gather data and use analytics tools to develop true insights upon which you can make decisions rapidly based on facts and evidence. Review the outcomes frequently and adjust your course based on real information.
Unleash All the Talent in your business
Your businesses are full of talented, dedicated people who take pride in what they do. Invest in them by giving them the digital skills and tools and empower them through new ways of working and decision making so that they can deliver even more for your business.
Digital transformation is not just about the technology, important as that is. To power your business to thrive post pandemic, you will need to be exceptional at these key capabilities as well.